ATTRIBUTES OF SPONSORSHIP

Attributes of sponsorship is efficiency over Advertising which includes ability to Build:

Credibility: Official product designation and rights to use sponsee’s marks and logo on packaging – This will generate credibility for a sponsor’s brand over its competitors.

Imagery: As official sponsor, the sponsoring brand can be linked immediately to a known set of image qualities.

Prestige:

Internal Morale: Employees are directly involved.

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